As Senior Director of Marketing & Communications for Peabody Properties, Inc., Adriana Guzzo provides executive oversight and direction to all marketing and leasing initiatives at PPI managed communities throughout the portfolio. Ms. Guzzo is responsible for creating and managing teams through the successful lease-up of affordable and market rate communities, including historic mill renovations, new construction and senior communities.
Ms. Guzzo develops and implements customized, results-focused curricula designed to strengthen the skill sets of management and leasing personnel. She consistently monitors and evaluates the effectiveness of all marketing and leasing strategies and tools currently in effect on a community by community basis. Ms. Guzzo works with all field property management and leasing professionals and in collaboration with senior management to achieve these objectives.
Adriana Guzzo launched her career in property management nearly 18 years ago as a Leasing Consultant for a large, mixed-income community. Her success established Ms. Guzzo’s commitment to service, and as her career progressed she was further called upon to serve in positions of increasing authority, including Training Coordinator and Property Manager. Today, Leasing, Marketing and Training in residential multi-family real estate remain her passions and her professional focus.
- Ms. Guzzo has attained the National Apartment Leasing Professional (NALP) designation and is a certified Trainer for the National Apartment Association Education Institute (NAAEI).
- She sits on the Marketing and Public Relations Committee for NEAHMA. She additionally serves on the Greater Boston Real Estate Board Rental Housing Association Education Committee, where she assists in creating and implementing the RHA Education and Training calendar and the RHA NextGen Network.
- Received a Bachelor’s degree from Assumption College in Worcester, Massachusetts
Joining Peabody Properties, Inc. after 12 years at WinnResidential, Adriana Guzzo brings her extraordinary energy, her leadership, her can-do enthusiasm and initiative, her depth of knowledge, her strong communication and training skills and her many years of proven success in the marketing and leasing of multi-family real estate communities.