As Director of Marketing for Peabody Properties, Inc., Courtney Retzky is responsible for all marketing and leasing initiatives for PPI’s managed portfolio and is responsible for creating and managing teams through the successful lease-up of affordable and market rate communities. She develops and implements customized, results-focused programs designed to strengthen the skill set of management and leasing staff and, consistently monitors and evaluates the effectiveness of all marketing and leasing strategies on a community-by-community basis.
She creates and executes marketing and branding strategies leveraging digital marketing programs, including social media strategies and innovative initiatives designed to drive community engagement; and leading the marketing department through implementation of the company’s Strategic Plan. In addition, she maintains customer service standards and community relations for all managed communities working closely with the leadership team and on-site property team. She provides extraordinary energy, innovation and, a strong communication mind-set to achieve her effective marketing objectives.
Courtney is an accomplished Marketing Executive who, prior to joining PPI, was Director of Marketing/Retail for Lerner Enterprises based out of Dulles, Virginia. Before joining Lerner Enterprises, Courtney served in key roles of increasing responsibility at Boston Properties in Reston, Virginia, EDENS in Bethesda, Maryland and New England Development in Chevy Chase, Maryland. She holds a Bachelor’s degree in Communication from the University of Maryland and spent time studying abroad in Italy, France and England.
Current Professional Affiliations:
- Member: International Council of Shopping Centers
- Member: Commercial Real Estate Women (CREW)
- Member: Rental Housing Association
Past Professional Affiliations:
- Commercial Real Estate Women (CREW) Northern Virginia Communications Committee Member and Speaker at 2016 Program
- Initiative for Public Art Reston Event Committee Member and Awarded Certificate of Appreciation
- Alzheimer’s Association (Northern Virginia Walk) Event Committee Member